The Farmed and Dangerous Markets Campaign is working to encourage the salmon farming industry to reform its existing farming practices. We encourage retailers like Whole Foods and Safeway to do the responsible thing and stop selling conventionally raised farmed salmon until it is produced in a responsible way, which is proven to be safe for the environment, and safe for human consumption. When powerful companies like Whole Foods and Safeway make a stand and say that they refuse to sell a certain product because of concerns over how it is produced, they send a clear message that it is time for industry to reform harmful practices.